Episode 52: Alex Jones Part 3 - Endgame: Blueprint for Global Enslavement and the Birth of Infowars

This episode covers Alex Jones' documentary Endgame: The Blueprint for Global Enslavement, a romp through the history of the New World Order complete with slander against the Rothschilds, the Bilderberg Group, the Council on Foreign Relations, and the United Nations. This episode also covers the birth of Infowars and the cornucopia of supplements you can buy from Infowars Life. Oh, and Charlie Sheen, of course.

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Endgame: Blueprint for Global Enslavement

While Jones’ 9/11 conspiracy is what catapulted him to the heights of right-wing kook infamy, The Bush administration also gave us a proper statement of Jones’ views about the entirety of what the New World Order is and what it’s goals are. That is the documentary Endgame: Blueprint for Global Enslavement


Alex Jones opens Endgame with the dystopia waiting for us around the corner if humanity doesn’t wise up to the plans of the elite. In this future, Earth is dominated by a one world government, rules by a “tiny elite” while the rest of us are mere slaves. A “tiny elite”. There are no more countries. All forms of independence have been curtailed, and families and individuals themselves have almost ceased to exist.

80% of the population, or 6 billion people, have been killed. The rest of us are crammed into megalopolises. Think Judge Dredd. Travel is highly restricted. The main method of restriction are giant superhighways that connect the megacities with no offramps for restricted areas. Privacy is also a thing of the past, with “AI Supercomputers” chronicling literally everything we do.

This dystopian New World Order vision is documented on the Georgia Guidestones, which call for global laws and courts, and population control to ensure that we never get over 500 million people.

Dr. Michael Coffman

One of the major heroes of Endgame is Dr. Michael Coffman, who has a Ph.D. In Forest Science. He apparently thwarted the NWO by blocking Senate ratification of the Convention on Biological Diversity. There is very little information of Dr. Coffman, but I was able to find out he passed away in 2017.

You may wonder what forest science and biological diversity has to do with the NWO. It turns out that a key component to this conspiracy is that environmentalism is a front for the international cabal to steal our land and eliminate as many people as possible. Dr. Coffman also lets us know that all empires, including the Roman Empire, the Soviet Union, and Nazi Germany were all premised on creating a Utopia for the “average person.”

History of the NWO

With this dipping into history, Alex Jones takes us on a tour of the global elite’s chicanery throughout human civilization. Babylon, Egypt, Greece, and Rome were all bent on world domination.

Apparently the global elite didn’t have much going on between the fall of Rome and the 15th century because Alex Jones just skips over that whole period. During the Renaissance we see the rise of powerful financial institutions, who were able to finance the nobility and merchants desire for empire. These banking families who just happened to be Jewish would even finance both sides of a war to hedge their bets.

(By the way, this claim gets made a lot but it doesn’t make a whole lot of sense. If you invest in both Uber and Lyft to hedge your bets and Uber goes out of business you still either lost money or broke even. Hedging happens of course but the idea that this means the bankers made money no matter who won is stupid as hell. It’s also never made clear how exactly banks financed these wars. Were they making loans? If so, vanquished countries don’t exactly pay back their loans.)

The bankiers even developed extensive spy networks to know more about the wars governments were fighting then those governments themselves. 

Nathan Rothschild: A Myth That Won’t Die

The prime example of the elite using spy networks to gain an upperhand involves Nathan Rothschild and Napoleon. When Napoleon was defeated at Waterloo, a spectator was able to quickly reach london and inform Nathan Rothschild of Napoleon’s defeat, 20 hours before anyone else knew. With this info in hand, Nathan Rothschild spread a rumor that Napoleon had in fact won. This caused stocks to collapse by 98%, allowing Nathan Rothschild to buy “the entire British economy”. Once the real news came to London, stock prices soared, making Nathan even richer than he already was.

Britain was now the undisputed ruler of Europe, and Rothschild ruled England.

There is just one problem with this story: It’s mostly false, as the Independent explains.

The story first emerged in a pamplet 30 years after Waterloo by the pseudonym “Satan”. In this version, Nathan Rothschild himself was the spectator of Napoleon’s defeat, using his vast wealth to rush home to London and even paying off a fisherman to sail him across the channel over rough waters. Satan was actually George Dairnvaell, a virulent anti-semite. The pamphlet’s story was easily debunked. Nathan Rothschild was nowhere near Waterloo and there was no storm on the Channel. 

This prompted mutations of the story like Alex Jones. But even that doesn’t work for the simple reason that there simply was no stock market crash in England which would have allowed Nathan Rothschild to clean up and “own” the British economy. 

The story does have the barest sliver of truth; there was a spectator who brought the news of Napoleon’s defeat to London before any official declaration, but Nathan Rothschild was not the only person to learn this; in fact, it was printed in three newspapers. And Rothchild did buy stocks, and there is evidence that his investments were successful. But not nearly as successful as people who bet on Britain much earlier and made much more money than Nathan Rothschild did.

20th century

World War I was, of course, caused by the banking cartel. The Rothschilds loaned money to armaments companies, who of course sold weapons to both sides of the war. 

Dr. Coffman also says that World War I was caused because “they” wanted to form the League of Nations, which is just the New World Order with a fancy name. In a very LaRouchian theory, the League was just a British disguise for the framework for world government.

Woodrow Wilson, a “very naive President” according to Coffman, was a big booster of the League but was unable to convince Congress to sign the treaty. But the global elite aren’t going to let a thing like representative democracy get in the way of their agenda. So British intelligence teamed up with the Rockefellers to form the Council on Foreign Relations in 1921.The CFR recruited people into the globalist fold to pave the way to the US officially recognizing the League of Nations, toward an eventual even more extreme future:

The CFR’s stated mission is to abolish all nation states in favor of an all powerful world government administered by a tiny elite.

It should be noted that CFR does have a mission statement but it is a lot more boring than that. Also, officially, the CFR does not take any institutional stances.

Communism and Fascism

Sadly, by 1930’s the global elite had split into two camps: the fabian socialists in London and the fascists in Germany and Italy. The key difference between the two camps was that the fascists were revolutionairies while the fabian socialists were incrementalists. The Fascists even tried to take over the US by attempting to recruit Smedley Butler into a plot to establish a dictatorship via a march of veterans onto Washington.

The UN and Continental Superstates

Once again, the global elite used the war as an excuse to impose world government. But this time they succeeded and founded the UN in 1945. After forming the World Council, they began the next phase of their global takeover: the formation of continental superstates. The first of these was the European Union. This started with the Council of Europe in 1949. After the EU, the next superstates to be formed were the North American Union and Asian Union. These would be the three primary forces of the world government, with the UN dealing with the pesky Third World.

The Bilderberg Group

At the top of Alex Jones’ pyramid of global enslavement is the Bilderberg Group, founded in 1954. Their members go on to head the next level below of roundtable groups, like the Council of Foreign Relations.

Alex Jones goes to Canada in 2006 to yell at the Bilderberg group’s hotel through a microphone. Despite being in Canada, Jones goes with the line,

The answer to 1984 is 1776

After this he goes to “talk” to the citizens of Ottawa to see what they know about the nefarious force taking root in their town. As with America Destroyed by Design, this really just means yelling at a group of people out of nowhere about the evil elite.

The North American Union

Next Jones tackles the homefront of the war on humanity: the formation of the North American Union. A key component of this, for some reason, has to do with the most nefarious piece of infrastructure to confront humankind: highways. The globalist elite were planning on building a “NAFTA Superhighway” from Mexico to Canada, starting with the Trans-Texas Corridor. There are even maps from North America’s SuperCorridor Organization (NASCO), depicting where it will be built. The Trans-Texas Corridor would even be built by a foreign company from Spain, and they would collect all tolls generated by the use of the Trans-Texas Corridor. The TTC would also eliminate off ramps to rural communities, killing them and forcing everyone to move to the big city.

Except of course not. According to factcheck.org, The supposed NAFTA Superhighway project merely shows a highway which already exists and already connects Mexico to Canada: I-35. This is made clear on the NASCO website:

As of late, there has been much media attention given to the "new, proposed NAFTA Superhighway". NASCO and the cities, counties, states and provinces along our existing Interstate Highways 35/29/94 (the NASCO Corridor) have been referring to I-35 as the ‘NAFTA Superhighway’ for many years, as I-35 already carries a substantial amount of international trade with Mexico, the United States and Canada. There are no plans to build a new NAFTA Superhighway – it exists today as I-35.

While the Trans-Texas Corridor was a real project, and Texas was considering a Spanish company to build it, this wasn’t in the name of the New World Order; they just wanted better roads. And since the Spanish company would be the one’s spending the money to build the thing, it only makes sense that they would make money off of it via tolls. And just because the TTC didn’t have offramps to rural places, it’s not like you couldn’t use any of the other roads in Texas to travel there.

But the project had legitimate critics who worried about environmental results and the need to eminent domain a lot of private land to build it. The project officially died in 2010.

Eugenics and Population Control

The last main piece of Endgame is a history of eugenics and population control. But, honestly, it’s basically right. Eugenics was really fucked up. And the Rockefeller Foundation was really big into reducing population growth. Future Perfect has a really good episode on how they finally stopped being immoral idiots on this front.

Infowars: There’s a War on Your Mind!

What About?

Infowars.com is at the center of Alex Jones’ conspiracy business. It was founded in 1999 and is currently under the ownership of Free Speech Systems, LLC which is owned by Alex Jones himself. According to the “About” section on Infowars.com

The manipulation of facts and the slow relentless war on reality is being waged on this landscape of the mind. When those who seek to control humanity can convince the world that what they say is true, we will rapidly descend into the most oppressive tyranny ever seen.

Alex Jones has built infowars from the ground up putting profits back into the company to continue to grow Exponentially. Alex has never taken a loan and is not beholden to advertisers, investors or any other group that could censor or influence his position. The listeners and viewers are Alex’s partners and he has vowed to honor their trust and always remain truly independent...

Jones is dedicated to libertarian and constitutionalist ideas, in addition to what he has coined "1776 worldwide" - promoting a true culture of liberty, transparency and freedom on a planetary scale to empower humanity, while vehemently opposing Agenda 21 and the globalist threat to national sovereignty.

Infowars Demographics

Alright, so we know what Infowars is supposed to be and also what it’s NOT supposed to be. It’s not supposed to be only for angry white males, as Infowars’ critics maintain. It’s supposed to be a tool for all of humanity, regardless of color or creed, to free itself from the shackles of the New World Order and spread Jeffersonian democracy throughout the globe. Surely the demographics reflect this... right?

Well, we’re fair and balanced at None Dare Call It Ordinary, so I went straight to Alex Jones’ own numbers using the Free Speech Systems, LLC media kit.

The document doesn’t have a date to indicate when it was created, but it boasts all kinds of impressive stats for Infowars. However, given that Infowars is a fake news site and Alex Jones is perhaps the least trustworthy individual in the world, I decided, just for fun, to look at the current stats at Quantcast and, though some numbers are way off, scarily enough the media kit does appear to match up pretty well on certain key stats. 

For instance, whereas the media kit boasted an average of 3 million unique views per month, Quantcast has that number at 2.9 million. Just this last month, in fact, the current number is above average at 3.52 million. One demographic stat that you can find on Quantcast that is conveniently missing from the media kit is this one: 86% of Infowars’ audience are white. Another big discrepancy is that, according to the media kit, 42% of the audience is female whereas, according to Quantcast, that number is 19%. So either the media kit’s number was bullshit or the times have changed. Whatever the case, the target audience of Infowars as of today are white males.

The largest plurality of Infowarriors make less than 50K a year, with the second largest bracket coming in at 50K to 100K per year, 36% and 31% respectively (compare that to the press kit stats which claims a plurality of 42% of listeners make more than 100K a year).

So, either Infowars audiences has gotten more male, more white, and more poor than at the time of the kit’s creation, or the kit was bullshit to begin with. Either way, it’s safe to say that Infowars mainly caters to white males, a good portion of them probably not doing all that wonderfully financially.

Alexa 513

So what’s so scary about all this? Why should I care that some angry people are clicking on Infowars? There’s a big Internet out there after all and this is just some one site. And besides, Alex Jones has been deplatformed on social media, so his reach can’t be that huge, right? WRONG. The most terrifying stat of them all is that, of all the websites out there in the US, Infowars ranks 513. Yes, let that sink in. There’s only 512 websites out there that outrank Infowars.

The Origins of Infowars

So, how did Infowars get started? What is its Marvel Studios’ origin story? According to a Business Insider article on this very topic, 

[Jones] developed his signature style at the Austin Public Access TV station in the '90s.

The station "was wild and unmoderated — like the YouTube of its time," Brian Blake, the station's longtime producer and IT director, told BuzzFeed.

Jones was just out of high school back then, but his performances on his public-access show bore resemblance to the Jones his viewers and listeners know now…

While his big break came from public-access TV, Jones' first real job in media was with a local talk-radio station. He got the job with some help from his father, a dentist, who recommended his son to a patient who managed the station. After his father made the connection, Jones was invited in for an interview.

“He just walked into the booth, sat down, and started in on a rant cold — I never saw anything like that,” Ryan Schuh, the station's radio engineer at the time, told BuzzFeed News.”

2006: Alex Jones Starts Winning

Because Brent, Dylan, and myself are nerds, we knew who Alex Jones was and what Infowars was long before pretty much anyone else did. It was during the 911-was-an-inside-job era that we became aware of him. 

For the rest of you people, it wasn’t until 2006 when Alex Jones interviewed Charlie Sheen during his drug induced and cartoonishly narcissistic tirade that Infowars achieved major traction. I would like to say that there’s many gems in this interview with Charlie Sheen, but really it’s just on big gem. It’s hard to pick favorite moments but here’s a few: 

On his struggles with addiction: “I have cleansed myself. I just closed my eyes and in a nano-second I cured myself from this ridiculous model of disease, addiction, and obsession. It’s just the work of sissies. The only thing I’m addicted to right now is winning. You know? This bootleg cult you know, arrogantly referred to as Alcoholics Anonymous  now supports a 5% success rate. My success rate is 100%. Do the math! 

On Magic and poetry: “I’ve got magic and I got poetry at my fingertips most of the time and this includes naps. I’m an F-18 and I will destroy you in the air and I will deploy my ordinance to the ground.” Magic and poetry while taking naps? I think Charlie Sheen has been watching Waking Life.

On love, violence, and winning: “If you love with violence and you hate with violence, there’s nothing that can be questioned. And people say, “Oh, you know you have to work through your resentments.” Yeah. No. I’m gonna hold on to them and they’re gonna fuel my attack. And they’re gonna fuel the battle-cry of my deadly and dangerous secret and silent soldiers. ‘Cause they’re all around you. Anyway. Thought you were just messing with one dude. Sorry! Winning!”

On Alex Jones saying he sounds like Thomas Jefferson: “Well, I’m not Thomas Jefferson. He was a pussy!”

Infowars Life

It was also in 2006 that Alex Jones opened up Infowars Store, which was moderately successful. But it’s not until its rebranding as Infowars Life when he would start selling his infamous line of supplements and the cash really started flowing in. According to a May 2017 BuzzFeed News article, 

The supplements, according to multiple former Infowars employees, completely transformed Jones’ burgeoning operation into a media empire. According to one former employee, Jones bragged that the Infowars store grossed $18 million between 2012 and 2013. Another source puts that number closer to $10 million — and this was before the popularity Jones and Infowars enjoy today. Part of the success of the store came from Jones’ ruthless deal-making. ‘I watched him on the phone with some poor author who’d written a book Jones wanted to buy, and Alex would negotiate him down until he's making no money,’ Jack Blood, a former radio colleague, said.

What are the names of some of these supplements? Well here’s just the tip of the iceberg:

  • Bubblegum flavored non-fluoride toothpaste.

  • Knockout Sleep Support pills

  • Brain Force Plus Super Male Vitality

  • DNA Force Plus

  • The Real Red Pill Plus 

  • Gut Fusion

  • Immune Wall

  • Regulize Complete

  • Prostate Guard

And it just goes on and on. Seriously, if you visit the store, it seems like you can “load the next 24 products” an infinite number of times.

“So what?” you might say, “It’s just a bunch of harmless snake oil. What’s the big deal?” Well, as Jordan Peterson would put it, “Hold it right there, Bucko!” Because it ain’t as harmless as you might think. In fact, a concerning amount of lead was found by the Center for Environmental Health in an Infowars product called “True Paleo Caveman Formula”.

And for all those Infowarriors out there listening right now sipping on your Caveman formula beverage, don’t freak out just yet… unless you’re pregnant or you yourself are a child. In which case, please start freaking the fuck out right now! And while you’re at it, get yourself a lawyer!

A good Metabunk post on this subject points out that, although the media reportings on this were overblown insofar as it might negatively affect male sperm count, it’s not just totally “fake news” as actual fake news sites like Natural News would lead you to believe: 

...one daily serving of Caveman adds 3 micrograms of lead to the diet and gives it a total concentration of 143 part per billion (ppb). Let's put these numbers into perspective.

The EPA takes action when lead concentrations in drinking water exceed 15 ppb. 

Most foods (88%) tested have a lead concentration lower than 1 ppb and the highest is liver and beef at 24 ppb.

The joint FAO/WHO committee has set a provisional tolerable daily intake of 3.5 micrograms/kilogram of body weight (provisional in this case means insufficient evidence). For someone weighing 65 kilograms (143lb.), thats [sic] about an allowed 227 micrograms of lead per day.

Negative health affects [sic] from lead exposure depend on the level, duration, and timing but for this thread, blood lead levels have to be fairly high in order to be associated with reproductive damage in men.

...Caveman formula's lead concentration of 143 parts per billion is quite high compared to most other dietary sources. Lead concentrations this high could very well be dangerous to infants and developing fetuses. While lead is a toxin that is most harmful to infants and fetuses, it can also accumulate in bone which may cause health problems later in life. Reducing the amount of lead ingested from food and drinking water is extremely important and has been the efforts of many regulations enforced over the past few decades that have been met with great success.

Supplements aren’t the only thing the store sells. You can also find books! Take this gem called SJWs Always Lie by some nerd going by the name of Vox Day,

The book is named after the First Law of SJW: SJWs always lie. SJWS ALWAYS LIE is a useful guide to understanding, anticipating, and surviving SJW attacks from the perspective of a man who has not only survived, but thrived, after experiencing multiple attempts by Social Justice Warriors to disqualify, discredit, and disemploy him…

Written by Vox Day, Supreme Dark Lord of the Evil Legion of Evil and three-time Hugo nominee who is described as the most hated man in science fiction by Black Gate and The Wall Street Journal, SJWS ALWAYS LIE is a powerful weapon in the cultural war against the thought police.

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